Countdown to Apple’s Sept. 12 Product Launch

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Sep.08 — Apple has set September 12 for its most significant new product announcement in years. The event will be the first at the new Apple Park campus in Cupertino, California and will take place in a theater named for company co-founder Steve Jobs. The tech giant is expected to launch its latest iPhone model fit with a variety of features that will most certainly transform the way people use the high-end device. Ahead of Apple’s big product launch, Bloomberg’s Emily Chang takes a look back at the most crucial product for the company: the iPhone.

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